|Working paper 2017:6||712 KB|
This study argues for a generic approach to selective exposure research. Empirically, we dismantle the relative importance of three different forms of selective exposure to like-minded political news that has dominated the communication literature: message cues, party cues and source cues. In a uniquely designed conjoint experiment, a large probability-based panel of Norwegian citizens was faced with news headline choices, randomly varying several different factors simultaneously. We not only show that the effects are in line with previous research but also, more importantly, that these effects are additive and distinct effects that prevail when three known countervailing forces are accounted for. We conclude that scholars should move towards a more generic and less country specific approach to selective exposure research.